This Saturday, January 24, kicks off the first annual celebration of National Readathon Day! A collaboration involving Goodreads, Mashable, the National Book Foundation, and major publisher Penguin Random House, it’s a fund-raising effort to battle illiteracy and promote reading. And if there’s one thing everyone at StarWarp Concepts strongly believes in, it’s promoting reading.

How can you participate? To quote the event’s site:

You can get involved by joining readers across America in a marathon reading session on Saturday, January 24. From Noon to 4:00 PM in our respective time zones, we will sit and read a book in our own home, library, school or bookstore. Each individual or team can set their own fundraising target, by creating a National Readathon fundraising page on Firstgiving. Any dollar amount raised is immensely helpful and will benefit the National Book Foundation, a 501c3 non-profit.

For more information, visit the National Readathon Day site, or check out this Library Journal article. And then get to reading!