First it was the New York Mets’ “Ya Gotta Read” literacy program that launched on February 12; now, the first day of March brings World Book Day!

Run by UNESCO (the United Nations Educational, Scientific and Cultural Organization), World Book Day (aka World Book and Copyright Day, and the International Day of the Book) is, to quote their website:

“World Book Day is a celebration! It’s a celebration of authors, illustrators, books and (most importantly) it’s a celebration of reading. In fact, it’s the biggest celebration of its kind, designated by UNESCO as a worldwide celebration of books and reading, and marked in over 100 countries all over the world.”

To explain this event further, let’s turn to Wikipedia for its origin story:

“The original idea was of the Valencian writer Vicente Clavel Andrés as a way to honour the author Miguel de Cervantes [author of Don Quixote], first on October 7, his birth date, then on April 23, his death date. In 1995 UNESCO decided that the World Book and Copyright Day would be celebrated on 23 April, as the date is also the anniversary of the death of William Shakespeare and [16th-century Spanish author] Inca Garcilaso de la Vega, as well as that of the birth or death of several other prominent authors.”

So then it’s really World Book Death Day? Hey, as long as it gets people to read…

In Ireland and the United Kingdom, World Book Day is held the first Thursday of March—so if you live in that part of the world, visit the World Book Day site for all the latest news and events listings.

Now get to celebrating—with StarWarp Concepts titles like the Saga of Pandora Zwieback, of course!