Guerrilla Marketing

Usually letting people know about your book can be an expensive venture—advertising, mailing copies to reviewers, etc. Sometimes, though, it can be as easy and inexpensive as writing the title on a card in a public setting…

The main branch of the New York Public Library (the famous one with the stone lions out front) is currently posting, on the windows of its gift shop, the titles of books people are reading. It’s part of their latest literacy promotion, NYPL Reads 2013—just fill out a card and they’ll put it up for all to see.

So given the opportunity to let more folks know about Blood Feud, the first Pandora Zwieback novel, and considering it cost absolutely nothing to do it, how could I pass up such a chance for free advertising…? 😉